Altum Strategy's Lead Generation Success with Saleshandy

Altum Strategy, a dynamic and agile consulting firm, has made significant strides in the realm of advisory services. With a diverse portfolio spanning industries such as manufacturing, technology, and venture capital, Altum Strategy offers tailored solutions to its clients.

Company Details

Industry

Lead Generation

Country

Sweden

Employees

500+

Brian Antell

Communications and Marketing Manager, Altum Strategy

30%

Open Rates

Strong

Click-through and Reply Rates

Challenges

Reaching out to more customersTracking campaign performance

Features Used

Quick and easy UI to launch campaignsDashboard view for performance tracking

Challenges that Altum Strategy faced

One of the challenges Altum Strategy is encountering is the desire to send a large number of cold emails in order to reach a broader audience within a shorter timeframe.

Mass outreaches may lack personalization, resulting in lower response rates and potential brand damage. Having a smaller team size made volume management a key challenge.

Altum Strategy is also dealing with the need to evaluate and track the performance of their outreach efforts. This involves analyzing metrics such as open rates, click-through rates, response rates, and conversion rates.

Solutions to Altum Strategy's problems

List Synthesis and Campaign Execution

Altum Strategy curates their narrowed ICP lists and uploads them into the Saleshandy platform.

Utilizing Saleshandy's capabilities, the firm executes compelling outreach campaigns that yield impressive outcomes.

Comprehensive Dashboard Insights

The dashboard reveals who opened the email, who booked a meeting, and who clicked on relevant links.

Brian Antell highlights his reliance on Saleshandy's dashboard, which serves as a central hub for his interactions with the platform. The comprehensive dashboard provides intricate insights into campaign performance, aiding strategic decision-making.

He is a firm advocate of Saleshandy, praising its exceptional user-friendliness and efficiency in managing multiple sequences that target diverse service cohorts.