How Saleshandy Helped JNU Media Triple the Outreach

JNU Media is a SEO Agency. They help scaling E-commerce brands scale their organic search traffic and customer acquisition.

Company Details

Industry

Marketing Agency

Country

Spain

Employees

1-10

Julien Ostrowsky

Founder, JNU Media

300%

Outreach Scaled

60%

Open Rate

Reply Rate

“I was writing, sending, and following up on emails manually. I could hardly manage time”
— Julien Ostrowsky, Founder, JNU Media

Challenges

Poor productivity due to manual processesDifficulty in scaling outreach

Features Used

Cold email automationDashboard insightsAdvanced A/B Testing

Challenge

One of the biggest challenges for any marketing agency is getting new clients through outreach and ramping up the acquisition weekly or monthly.

Julien faced similar challenges with his Marketing Agency. As Head of JNU Media, he helped hundreds of E-commerce businesses scale through Facebook and Google ads. But now the question was how to scale his Marketing Agency.

The lack of email automation almost ate Julien's selling time. And it did not yield enough leads to reach out.

But after using Saleshandy, Julien has now got better performance, processes, and results.

“I know which scripts work and which group doesn't.”
— Julien Ostrowsky, Founder, JNU Media

Solution

Saleshandy's automation set a new benchmark

Automation is the key to staying in business and growing in the long run. Over 65% of B2B in the Agency and SaaS space use cold email automation.

JNU Media gained the advantage of being among the top 65%.

The multi-staged email sequences in Saleshandy quickly allowed Julien to set the steps in advance. The simple-to-use interface makes it even easier.

Having a five follow-up strategy increased the chance of a conversion — 80% of conversations start after the 4th email.

Data-driven decisions for better performance

Having automation is just half job done — automation is not a guarantee. You have to keep optimizing to break through.

Often businesses rely on assumptive data to work. It is a vain practice. Monitoring and measuring your past performance data is the correct way to gauge the efforts.

Julien learned with Saleshandy that sending cold emails and setting up follow-ups won't be helpful unless you set the goals and measure them in numbers.

He could now monitor and measure the performance of all his six touchpoints. JNU Media already saved much time with automation, and measuring efforts boosted their outreach efforts.

Saleshandy's dashboard helped JNU Media manage all the KPIs and email engagement metrics with a date range.

Julien focused only on what worked

What worked in favor of Julien was not a good cold outreach tool but the right way of cold emailing.

Julien used Saleshandy's advanced A/B testing to group the email sequence and measure the performance of different templates or scripts.

A/B testing validates your templates. You should know what and what is not working for you.

Outcome

None other than positive results would grow your business. Tools and processes become irrelevant if it doesn't yield end goals.

Well, it was not the case with Saleshandy and JNU Media. Developing a cold automation process from scratch with Saleshandy, JNU Media scaled shortly after using Saleshandy and all due to its way of doing cold emailing.